How to Pick a Good MAPH
Business
Plan Topic
Your MAPH business plan topic should be innovative for public health. It should either address a critical area of public health that is being overlooked or it should tackle an area of public health that is already being addressed, but do so in a new and innovative way. Business plans address new ventures, not internal process improvements (for instance, a new Data Management system wouldn’t be a business plan).
Your Business Plan topic should do the following:
- Plan an executable idea (not just an exercise)
- Address a pressing public health need
- Build effective strategic alliances with outside partners
- Have reasonable, measurable outcomes
- Include some form of revenue generation (not rely on state and county budgets)
- May use grants for start-up funds if necessary, but reliance on grant funding
- should significantly decrease during the life of the plan
- Must account for all expenses, including in-kind
Blue Ribbon Plans will meet the following criteria:
- Unique and innovative idea or approach to a public health issue
- Show strong need for the program
- Be completely and realistically self-sustaining by year 5
- Provide thoughtful analysis of the industry, competitors and partners
- Provide a clear, concrete description of the plan idea
- Demonstrate strong financials to support and sustain the plan
- Outline concrete measures of success