Business Plan Outline

Executive Summary (ONE Page)
Definition of Plan
1. Product/Service description
2. Implementation plan
3. Objectives and measures of success
Project Operations and Management
1. Daily operations
2. Quality improvement
3. Information systems
4. Personnel requirements
Target Market Definition/Research
1. Customer/geographic focus
2. Demographics
3. Needs assessment
Marketing Strategy
1. Message
2. Marketing/Communication/Media outlets
3. Market penetration assumptions
Industry Analysis
1. Industry structure
2. Trends
3. Requirements for market entry
4. Barriers to market entry
Partners/Competitors
1. List and description of partners
2. Partner roles
3. List and description of competitors
4. Threats/Future competition
Risks
1. Potential risks
2. Regulations
3. Long-term development plan
4. Exit plan
Timeline
Financials/5-Year Projections
1. Narrative describing calculations and budget assumptions
2. First year budget by month
3. Detailed revenue/expense budget 5 years out
4. Breakeven Analysis (if applicable)
Appendix of supporting materials